Client
Pulse brand studio
Year

2024

Project Goal
To craft a comprehensive

brand identity for Pulse Brand Studio

that captures our disruptive spirit

and positions us as the go-to

branding partner for bold,

audacious brands.

Deliverables
  • Brand Story
  • Brand Messaging
  • Visual Identity System
  • Brand Voice and Personality Guidelines
  • Brand Guidelines
  • Sample Brand Applications

Pulse Brand Studio was founded with a mission to empower bold thinkers and dreamers who dare to disrupt the ordinary.

At Pulse Brand Studio, we don’t just preach the power of brand identity – we live it. We believe a strong brand is the rocket fuel that propels audacious ideas into iconic realities. So, when it came to crafting our own brand identity, we knew we had to ignite a fire under our own house, reflecting the same transformative power we offer our clients.

The Challenge

Pulse Brand Studio was founded with a mission to empower bold thinkers and dreamers who dare to disrupt the ordinary. However, our existing brand identity lacked the confidence, energy, and creativity to match our bold vision. We needed a comprehensive rebrand that would solidify our position as the go-to branding partner for audacious brands.

The Solution

We embarked on a transformative journey to craft a brand identity that captures the essence of Pulse Brand Studio's disruptive spirit.

Brand Story

We started by defining Pulse Brand Studio's compelling brand story - one that resonates with our target audience of visionary leaders and industry disruptors. The story positions Pulse as the spark that ignites clients' bold ideas, guiding them through a journey of impactful branding that helps them stand out and conquer their ambitious goals.

Brand Messaging

To bring the brand story to life, we crafted a set of strategic brand messages that highlight Pulse Brand Studio’s unique value proposition:

Amplify the Disruption: Craft Your Standout Story
Ignite. Empower. Conquer.
We Don't Just Brand Businesses, We Spark Movements.

Logo

The centerpiece of the rebrand is the bold, geometric "P" logo. This striking symbol exudes confidence and authority, while the unique "spackle" element represents the ignition of brand vision. The word "Pulse" is rendered in the playful yet bold Clash Display typeface, hinting at Pulse Brand Studio's unconventional approach to creating impactful brands.

Color Palette

Our primary black and white color palette establishes a sense of professionalism and trust. These timeless hues provide a strong foundation, allowing the brand to make a confident statement. Vibrant accent colors like electric blue, sky blue, and teal are used strategically to add energy and align with specific messaging.

Black

#000000

White

#ffffff

Sky Blue

#c62a41

Electric Blue

#007BFF

Teal

#20C997

Typography

Clash Display, the bold headline font, commands attention and leaves a lasting impression. Paired with the highly readable Open Sans for body copy, the typography creates a clear hierarchy that guides the audience through Pulse Brand Studio's brand story with clarity and impact.

Brand Voice &
Personality

Pulse Brand Studio's brand voice and personality blend confidence, approachability, creativity, and inspiration. This dynamic combination perfectly aligns with our ideal clients - audacious dreamers seeking a collaborative partner to elevate their brands.

The impact

The comprehensive rebrand has successfully positioned Pulse Brand Studio as a leader in the branding industry. Our new identity exudes the energy, confidence, and creativity that resonates with disruptive brands seeking to make a lasting impact. Clients are drawn to Pulse Brand Studio's bold approach, trusting us to ignite their vision and craft standout brand stories.

Through impactful branding campaigns, Pulse Brand Studio has empowered numerous clients to breakthrough the noise, command attention, and achieve remarkable success. The rebrand has not only strengthened Pulse Brand Studio's brand equity but has also fueled business growth, attracting a steady stream of ambitious clients seeking to partner with a branding powerhouse that truly understands the art of disruption.

In the words of Pulse Brand Studio's founder, "Our new brand identity isn't just a logo or a color palette; it's a declaration of who we are and the transformative power we bring to our clients. It's a visual and emotional representation of our mission to spark movements that change industries and inspire generations."

The Pulse Brand Studio rebrand is a testament to the power of strategic branding in shaping perception, building trust, and driving success. It's a case study in how a well-crafted brand identity can ignite a company's true potential and empower them to conquer new heights.